The Hublock Chronology ๐Ÿ“†

See what we are up to๐Ÿ’ก

Europe needs us ๐Ÿ’œ.
After a week of onboarding we now welcome new customers from Germany, Spain and Northern Ireland ๐Ÿค—. In total, over 50 new drivers will be using our app ๐Ÿฅณ. Nothing makes us happier than screenshots from our clients without red errors and with “green” packages ๐Ÿ“ฆ.

As you can see it’s starting to get a little crowded on the map.
There are more and more e-commerce companies that want to use our app to track their shipments ๐Ÿ“ฆ๐ŸŽ on a map in real time ๐Ÿ•ต๐Ÿป . This is how the Hublock Hero Club came to life. We also gather transport companies there which are interested in supporting our customers without unnecessary agents ๐Ÿ˜Ž.

Map with e-commerce clients.

Miko and bread rolls in Toruล„ ๐Ÿฅ– ๐Ÿžย 
Apparently the best bread rolls are in Toruล„, so Miko didn’t hesitate much, took out his bike ๐Ÿšด and off he went. Except that he lives in Gdaล„sk ๐Ÿ˜Ž so the total distance for him was 400 km. And because he is from the Hublock crew, even a broken cable for his gearbox, called bike derailleurs, didn’t stop him. And because of that, the following week Miko spent working standing up ๐Ÿ˜… .

Multitasksย ๐Ÿ“
Now our automations can do much more ๐Ÿ’ช๐Ÿพ. You no longer need to create multiple automations to “play” the whole process. Now you can create many actions in one automation. It doesn’t seem like a big deal, but it looks different in practice. Before the change, one of our customers had over 40 automations! And after the change he could manage it all with just seven. Less work for everyone, and the servers are happier too ๐Ÿค— .

Multitasks in form of automation

The best law firm in town which is led by a power woman – Ilona Przetacznik, prepared us on how not to do some silly illegal stuff and to keep our clients safe ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿ’ผ ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ . A rather unspectacular topic but crucial for any company out there ๐Ÿ’ช๐Ÿฝ .

Fame is here ๐Ÿฅณ . Logistics Manager thought it would be inappropriate not to write about us ๐Ÿ˜Ž . So we gave them an interview where we talk about the reasons why we do what we do ๐Ÿค— .

Seems like nothing special but makes everyone happy ๐Ÿ˜„ . Well, this is how we do it ๐Ÿ’œ. Just a couple of months ago an email which was sent to us would have looked something like this: “%%$&(&ยง()”)/ยง automations DO NOT WORK” ๐Ÿ™ˆ . Luckily, not anymore ๐Ÿ˜Ž. From now on compliments only ๐Ÿฅฐ.

E-mail from our lovely customer.

Doing marketing on a massive scale ๐Ÿ˜Ž . Automations are not at all as scary as some people might think.

Automations in logistics.

Kasia gave the front-end guys some hard time and they had no choice but to help her put our new website together ๐Ÿฅณ . Also she is no longer as uptight as she used to be, but just as crazy as we are ๐Ÿคช . And as you read our stories, you probably already figured that out by now.

Our new website.

Fame, fame, fame ๐Ÿ˜Ž ๐ŸŽ‰ .
Logistics Manager wants to write something about us, because he heard some stories that we are so damn cool ๐Ÿค  . Well if they insist, let them write. You’ll find more information on the topic in the post from June ๐Ÿ“ฐ .

To our surprise, suddenly Hublock has become a globally operating company. Even in Hawaii ๐Ÿ๏ธ . We are checking to see what is happening with our customer’s shipment ๐Ÿš€ .

Hawaii on the real-time tracking.

As I mentioned before the fulfillment company got a crush on us ๐Ÿฅฐ . Because we are good hearted people ๐Ÿ’œ , we decided to help them out. So we adjusted our platform to their needs.
Some tests were done, keys to API provided, and the time has come to hand over the platform to the client.

And as if nothing ever happened – they imported their shipments ๐ŸŽ ๐Ÿ“ฆ . On top of that, without warning us ๐Ÿคท๐Ÿพโ€โ™‚๏ธ and there was f****** A LOT of it, you know! Pawel was yelling on the slack that some equipment must be brought back to life! ๐Ÿ‘จ๐Ÿผโ€๐Ÿ’ป We only hope he doesn’t hurt himself… or us! ๐Ÿ™ˆ

Hublock Platform, Real- Time tracking

It’s high time to meet face to face and not via online mode only ๐Ÿ–ฅ๏ธ ๐Ÿ’ป . And the best place to organise such a meeting is of course the Tatra mountains, a place where the legend was born.

Well we are doing a reunion of the whole team. We work a little (that’s how I explain it to myself), party a little and reflect about the past. We also deliberate on what colors our first Lamborghinis will be ๐Ÿš˜ . It’s all healthy and booze-free ๐Ÿ˜ฌ

Hublock Team

In the past we’ve been getting signals that our new customers weren’t quite sure what to do when they first joined our sexy platform ๐Ÿค” . So Kasia and the rest of the team created the UI Tour which is easily accessible by clicking on the “question mark“. This way we guide our new clients through the most important features ๐Ÿคฉ .

UI Tour

Friday then! I’m sitting here sipping coffee โ˜• . Yeah, I’m already planning the whole weekend in my head and there she is! Kasia is calling me on Slack because some potential client wants something we don’t have. So, there I go, mentally ditching my coffee and running to Google Meets ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป . And I politely ask what the problem is and Asia (a potential customer) says they are from fulfillment and they work with e-commerce. They have a problem and don’t quite understand what is happening to their shipments once they leave their warehouse ๐Ÿคท๐Ÿปโ€โ™€๏ธ . Well they saw how our map works, where you can see everything in real-time and they really want to have it too. And if someone really wants it, it would be foolish for us to say that it’s not possible. So we explain that we do not have such a feature yet, and that we would have to implement it first. I don’t hear any objections, so I drop in to the backlog and off we go for a discussion with the team on how to make it work ๐Ÿ’๐Ÿป ๐Ÿ’๐Ÿผโ€โ™‚๏ธ .

Hublock Headquarters

Magda, Agnieszka, Wolfgang and Hendrik make a request . They say they like to stare at our map all day long, but they are not able to quickly check the status of their shipment ๐Ÿ“ฆ . So we came up with the so called “sidebar” – you click on it and there you have it all. It took us a couple of days to implement it, because Paweล‚ was installing some “endpoints” and the frontend had to make it look nice.

Screenshoot from our platform- side bar and map.

We do like transparency, so from now on each user can share the same parcels view with their clients + they have access to their shipment list, where they can see exactly what’s happening with their products. You won’t have to answer any more phone calls and inquiries about each parcel separately! Nor individually entering parcels numbers in some tracking program! How cool is that? Finally, everything under control in one place ๐Ÿฆพ .

Real-time tracking on the map

March is a very good month to introduce one of the best features for our users. As we all know, humans tend to make mistakes, have hangovers and sometimes just a bad day. And we are here just to help ๐Ÿ’œ .

Tadaaaaa… from now on, just one click of a button and our artificial intelligence ๐Ÿค– or some kind of algorithm will allocate tasks automatically. The reason for this is to prevent drivers from unnecessarily driving around town, to avoid sending 5 trucks half-full, instead sending two trucks filled to their maximum capacity, and to always make sure that every shipment is delivered on time โฐ .

Finally, everything starts working smoothly. We are improving what can be improved, we do not touch things that are already working. New features are being added constantly ๐Ÿ‘จ๐Ÿพโ€๐Ÿ’ป ๐Ÿง‘๐Ÿผโ€๐Ÿ’ป .

Our automations already can:

โœ… Create tasks for drivers.
โœ… Send an email.
โœ… Send a text message.
โœ… Create repetitive tasks.
โœ… Communicate the exact time a driver will arrive with the shipment.

We thought it would be cool to have zones on our map. So we made it. The problem was that our customers said that our zones “suck”. They wanted to have their own zones, not something that was made up by our creative minds. And we said: “you name it, you got it!” So now they can design it however they want ๐Ÿ’๐Ÿผโ€โ™€๏ธ .

Kasia and ลปanet are kicking things off. In fact, a whole new vision and the brand’s image are being created ๐Ÿ’ช๐Ÿพ .
New videos are popping up on our YT channel. There is more and more marketing being done, some funnels, and some kind of shortcuts that nobody understands ๐Ÿ˜ ๐Ÿคท๐Ÿปโ€โ™‚๏ธ .

This is the moment of truth for us. We’re migrating most of our automation processes to a new version and testing (yesโ€ฆ the one that was estimated for 5 days ๐Ÿ˜ฌ ). Everyone is testing it! They are adding whatever they can, importing as much as they can and it works! Our customer (yes the one from SM ๐Ÿ˜ˆ ) calls and asks what’s going on, because his drivers and other employees are no longer calling him to complain that “something is not working again”.

We need fresh blood! So we welcome Damian, Kasia and ลปanet on board. They are as twisted as we are so they fit perfectly ๐Ÿ’œ .

When something is not working (and it isn’t) the way it should, you have to bury it and make it better. Our backend had such a plan, and since all of us are extreme optimists, the estimation went from 5 days to 3 weeks (oh well) ๐Ÿค– .

And how do we feel? Oh well, just like that โžก๏ธ

We are going hard over the edge. Things don’t always turn out the way we planned. Automations are so automatic that you have to manually “push” them ๐Ÿ˜… .

The front end has also gone a bit off the rails. Drivers are slightly frustrated because they see more red errors than tasks to be completed ๐Ÿคฏ ๐Ÿ’ฉ .

Have we mentioned our client yet? He’s still here, fighting with us and yeah we are thinking that maybe he likes this sort of vibe (SM ๐Ÿ˜ˆ ). After all nothing trains better than a surgery on a living organism.

Panic on board ๐Ÿ›ณ๏ธ ๐Ÿคฏ. There is a customer here and he says that he needs things to be working ASAP. We are thinking to ourselves “brave MF” ๐Ÿ’ช๐Ÿป . But what to do, chasing the first customer away is a bit out of line here. So we throw ourselves in the deep water with tied legs, hands and a bag of bricks on our back ๐Ÿงฑ .

It was a pretty challenging time. It just wasn’t going well. You could feel the uncertainty caused by the pandemic everywhere and the work was not quite going well either. As they say in the army “we had to reposition ourselves”. ๐Ÿช–.

The whole world is switching to the “home office” mode, and we have always been that way ๐Ÿคท๐Ÿพโ€โ™‚๏ธ

The first and probably most important automationcreate task” is developed. It has always worked correctly in this pattern ๐Ÿ˜ โžก๏ธ

And in this particular case, our automation, let’s say it diplomatically, worked “just so-so” ๐Ÿค” .

We stop for a moment, sit down and think about what will happen, how long it will last, and what impact it will have on our planet. We are wondering how we can help. Within few days we are releasing an app and a platform where people can ask the local community for help, if they don’t want to expose themselves to the risk of catching the virus. The entire team made this happen over the weekend and it was completely charity driven ๐Ÿ’ช๐Ÿพ ๐Ÿ™๐Ÿผ .

Everything has been carefully planned, labeled and appeared extremely straightforward ๐Ÿคก . It will definitely work out and there will be no follow-up questions ๐Ÿ˜‚ .

Now, we have handled the problem with red errors (the kind nobody likes) and decided not to show them ๐Ÿ˜Ž .

Rumor has it that there are companies out there which have more than one shipment a day to deal with and they don’t like to type everything in manually. So we added an importer and from now on they are able to upload all the data with one click only ๐Ÿš€ .

We are in the Logistics Game Changer 2019 finals in Cologne. Even though we didn’t win, we are bringing back some fantastic memories from this beautiful city โ˜บ๏ธ .

We are presenting our platform at the Startup Meeting in Frankfurt am Main upon the invitation of Carousel Logistics GmbH ๐Ÿ˜Ž .

Historic moment ๐Ÿฅณ . We are being featured on the App Store ๐Ÿ“ฒ .

Oh, just another feedback that we are f*****g awesome ๐ŸŽ‰ ๐Ÿ˜Ž .

Lorem ipsum… not sure if this is actually some sort of plagiarism or not ๐Ÿค” . But we certainly aren’t alone! ๐Ÿ•ต๐Ÿฝโ€โ™€๏ธ

We are testing the location of the driver using our app ๐Ÿš€. Errors only… so it went smoothly ๐Ÿคฃ ๐Ÿคท๐Ÿปโ€โ™‚๏ธ .

๐Ÿ”ฎ Matt completes another triathlon ๐ŸŠโ€โ™‚๏ธ ๐Ÿƒ ๐Ÿšดโ€โ™‚๏ธ

๐Ÿ”ฎ Our app is actually starting to “do something”. We don’t know exactly what, but at least there is “something” ๐Ÿ˜ .

๐Ÿ”ฎ Matt takes Mike to the largest logistics trade show in Munich to let him see that we are doing something pretty grand ๐Ÿค— .

๐Ÿ”ฎ Paweล‚ ๐Ÿ‘ฑ๐Ÿผโ€โ™‚๏ธ and Przemek ๐Ÿง‘๐Ÿปโ€๐Ÿฆฑ are officially joining our team. May the force of coding always be with you ๐Ÿ™Œ .

We are now officially leaving the underground and grey zone ๐ŸŽ‰ . We are getting Hublock UG registered in Hamburg. Off we go ๐Ÿš€ .

We are looking for developers ๐Ÿ•ต๐Ÿฝโ€โ™€๏ธ. We can’t be selling the prototype itself, it might be hard and a little bit shady ๐Ÿ™ˆ .

We present our prototype for the first time to a customer from the logistics industry in Frankfurt am Main. We don’t recall what the reaction was, but it wasn’t too bad, since he is now our client and uses our platform on a daily basis ๐Ÿ’œ .

The first prototype of our platform is launched ๐ŸŽ‰ . It was a huge step for all of us and from time to time we like to take a look at it ๐Ÿฅฐ .

๐Ÿ”ฎ Matt comes up with a brand name, which wasn’t easy ๐Ÿคฏ. But the domain was free. From now on we are called the
“Hublock” squad ๐Ÿฅณ .

๐Ÿ”ฎ The first member of our team is Oskar ๐Ÿง‘๐Ÿป. Graphic designer, who starts with a logo and then together we are creating a concept of the Panel and UI.

๐Ÿ”ฎ Somehow, by some miracle, we receive an invitation to a startup trade show in Warsaw. Off we go ๐Ÿ›ฉ๏ธ ๐Ÿš— to the Wolves Summit. We set up our banner on 2 square meters and you can immediately see that we stand out. Mostly because, we have invested in a giant monitor and we are displaying some Power-Point presentation in there ๐Ÿš€.

๐Ÿ”ฎ We spend 3 days standing in our “fancy” booth surrounded by 20-year-olds, where Matt, with his long beard, feels like a school maintenance man guarding the kids during a break between lessons.

Like most of the world, we get caught up in the “Blockchain” buzzword and wonder if we can do something with it when it comes to logistics. Having said that, we have found out that it is hard to go from the era of pencil and paper to a technology that is just being created ๐Ÿคท๐Ÿปโ€โ™‚๏ธ .

After some initial analysis and mutually charming each other ๐Ÿฅฐ, the legendary meeting between Matt and Mike takes place in Korpalรณwka restaurant in the Polish Tatra mountains โ›ฐ๏ธ .


Matt is looking for someone to help with developing software for logistics. Google prophecy suggests GMI ๐Ÿ’ป .

It all started with Matt. One night he suddenly woke up in the middle of night covered in sweats. It was that moment when he realised he had to change something, because it was no longer possible to run logistics with a piece of paper and a pencil ๐Ÿ“ .